What is SEO?
SEO (Search Engine Optimization) is a process that consists various instructions, tactics or activities to gain high amount of visits on a website/webpage to achieve the best position in online search Rankings in Search Engine Result Pages (SERPs) including various search engines like Google, Bing and Yahoo etc.
SEO consists of various activities that affect the visibility of a webpage/website in Search Engines when a search is performed using the keywords/phrases relevant to a particular website/webpage.
Types of SEO
There are two distinct types of SEO strategies that are followed by Search Engine Optimizers too promote a website in Search Engines. They are White Hat SEO and Black Hat SEO strategies. They utilize various activities and tactics to optimize a website/webpage in search engines. Each strategy has either good or bad aspects of SEO.
What is SEO White Hat Tactics?
White Hat SEO has various activities that do not spam the Search Engines. White Hat SEO helps search engines provide more accurate results to search queries. White hat SEOs are following the Guidelines designed by search engines to fight against spam, this helps to refine the quality of Search Engine.
White Hat SEO Techniques are reliable and durable for taking long time benefits as compared to Black Hat SEO techniques.
What is SEO Black Hat Tactics?
Black Hat SEO uses techniques that violates the Terms and Conditions of Search Engines and takes several steps to increase the visibility of a website rapidly in Search Engines. These tactics inlude keyword stuffing, doorway pages, hidden text, content spamming or many more. This is why you need to be very careful when performing SEO or choosing a SEO Agency. Black Hat SEO can harm your rankings for months or even years!
What Is SEO? Conclusion
Choosing a Good platform to promote your business is really important nowadays because everyone is now finding business resources online. Understanding What Is SEO and choosing a good SEO company is also very important to secure your business’ reputation in today’s competitive market.