Website Content Optimization Tips
Simple but useful content optimization tips.
Your website’s content is the most important part of your site and what your visitors seek when they come to your website via its URL, or via a search engine. Therefore, it is the first element that you need to optimize in your SEO process. Although you need to optimize the content so it’s easily recognizable to search engine crawlers, it should also be unique and professional. Content is the main part of your website and it is the main factor that search engines use to rank and index your website. Even if you spend time and effort to optimize bad content, original, high-quality content will receive more traffic and be indexed by search engines much more easily. Having good content, however, does not mean that you need to forgo website optimization; the SEO process helps your content appear in the top of the search engine results page. Before you add your content, you should consider writing factors and how you will produce good content. Follow the next website content optimization tips:
Provide Useful and Professional Content
When you write content for a website, you have to make sure that the content is unique and useful for your readers. Search engines reward high-quality content with higher ranking and better placement in search engine results. If your content is not good enough, it will eventually be buried in the search results page, as the search engine places better quality content above it.
Use Attractive and Representative Heading Titles
Website Content Optimization – The first part of the content that your website visitor sees is the header. It is also the first part that the search engine checks when it begins to index your website. When you choose the content title, it should represent the topic discussed in the content. Additionally, the title should compel the user to click on your site and read through the content. A good title has to contain the most important keywords that you focus on in your article or post.
Write for Your Reader
The best way for website content optimization? Most website owners seeking better SEO positions make the terrible mistake of losing sight of their target, and, in turn, their readers’ interest. When they lose their readers, they subsequently slip in the website rankings and lose website traffic. It is important to target your readers with topics that interest them and to use professional, high-quality content. Your topics should include the keywords that you expect the user to use to find your content from search engines.
Drive Readers to Interact
Website Content Optimization – When you build your website and add content, you have to consider the interaction with your readers, which is known as the call-for-actionprocess. In this process, you try to add functions that help users interact with the website and the team behind it, such as providing a comments section, options for contacting you, and poll questions. You can drive readers to interact with your website by asking them to share their experience with products and opinions about topics. This relationship builds a strong connection between your visitors and the website, helping you get more exposure in your website’s market.
Check Duplicated Content
Website Content Optimization Tips – It is incredibly important to make sure your website content is not duplicated anywhere else on the web. Duplicated content can weaken your website and search engines may penalize it. Penalization can vary from reducing your website’s rank to removing it from the search engine results page. Duplicated content happens when you copy others’ content or other websites copy yours. While you do not have much control over the latter, the former is important because you do not want it to appear to search engines that your copied others’ archived content. The process of copying content is called plagiarism. Many free tools can help you to check website content for plagiarism and make sure that the content you add in your website is unique. You can use the Plagiarism Checker (www.dustball.com/cs/plagiarism.checker) to check copied versions of text, website content, and students’ papers. Another option is Plagiarism Detect (http://plagiarism-detect.com/), a service that allows you to check the possible duplication of website links and text by uploading text files. Yet another is PlagTracker (www.plagtracker.com), which supports different languages and provides a comprehensive plagiarism checking process.
Check Content Grammar and Spelling
Content optimization tips – If you are creating content for your website, you have to make sure that the content is free of grammar and spelling mistakes. These errors give your readers the impression that your website is not professional and they will leave it without the chance of returning again. From the search engine point of view, content with grammatical errors and typos may negatively impact your website ranking because your content does not appear to be high-quality content. Many online free tools, such as www.spellcheck.net, are available to help you check your website for typos and grammatical errors.
Check Keyword Density – Website Content Optimization
Search engine spiders index your content based on keywords that match the search query and website category. Given this, it is important to make sure the density of keywords in your website content meets the minimum, and does not exceed the maximum, amount required by the search engine. Tools to check different keywords in your content and its density are available. The Keyword Density Analysis Tool (www.internetmarketingninjas.com/seo-tools/keyword-density) is free; simply submit the content link and it searches different types of keywords. Make sure the keywords in your content flow naturally without affecting the quality of your content or annoying your website visitors while they are reading the article. Keeping your focus on high-quality content will help you achieve a high ranking in the search engine.
Create a RSS Feed with FeedBurner – Website Content Optimization
The RSS (Really Simple Syndication) feed is a XML version of your website content and it is used by feed grabbers to get updates from your website. Creating the RSS feed is part of optimizing content because it makes it available to different web technologies, such as feed aggregators and news feeds. One of the comprehensive tools that allows you to create XML feed is Google’s FeedBurner. It enables you to create feed for your website and generate a form your website users can use to join the feed and get updates about your new content directly via e-mail. The feed name should represent your website and when users visit the feed directly from their web browsers or feed applications, they should see the name is the same as your website or reflects it. The feed URL is the link that users use to subscribe to your updates, either through their browsers or the feed applications that display site feeds directly on their computers or mobile devices. The URL should be easy to remember and reflect the website’s content.